Key Performance Indicators (KPIs) are measurable values that indicate how effectively a website or business is achieving objectives. KPI Queries help extract and analyze these values to make informed decisions.
2. Accessing KPI Queries
- Log in to the website dashboard with your credentials.
- Navigate to the “Reports” or “Analytics” section.
- Select “KPI Queries” from the menu.
3. Understanding KPI Metrics
Common KPI metrics include:
- Page Views: Number of times a page is viewed.
- Unique Visitors: Number of distinct users visiting the site.
- Bounce Rate: Percentage of visitors who leave after viewing one page.
- Conversion Rate: Percentage of visitors completing a desired action.
- Average Session Duration: Average time a visitor spends on the site.
4. Creating KPI Queries
- Click on “Create New Query.”
- Select the metric you want to track.
- Define the time period (daily, weekly, monthly).
- Apply filters if needed (e.g., specific pages, campaigns, or user segments).
- Click “Run Query” to view results.
5. Analyzing Query Results
- Review the KPI numbers to evaluate performance.
- Compare results with previous periods to identify trends.
- Identify areas of improvement or success.
6. Exporting KPI Data
- Most dashboards allow exporting data in formats like CSV or Excel.
- Use exported data for reports or presentations.
7. Best Practices
- Focus on KPIs aligned with business objectives.
- Regularly review queries to keep data relevant.
- Avoid overloading reports with too many metrics.
- Use visualizations like charts or graphs for clarity.
8. Troubleshooting
- If queries return no data, check filters and time range.
- Ensure correct permissions to access certain reports.
- Contact support if metrics do not match expected results.